About K-Pop 101
K-Pop 101 started as a passion project to educate new and current K-Pop fans about the genre.
For many, K-Pop is a mystery hidden behind flashy performances and a foreign language. On the surface, it may feel shallow as we’ve all come to expect in popular music. It’s pretty people singing pretty songs in pretty videos. But what keeps fans coming back?
There isn’t a single answer. For some it’s the music, for some it’s the performance, for some it’s connecting with an artist that you relate to.
According to the IFPI , South Korea was the #6 music market in the world in 2020. Understanding how Korea became the fastest growing music market and how they’ve done things differently is what kept me digging deeper and wanting to learn more.
Ultimately, it’s the K-Pop fans that are driving the sales, engagement and spreading the message.
But how do you grow the global fandom when the path to learn about K-Pop is literally and figuratively a new language?
Give them a translator.
Services + Consulting
In my work as a marketer working in music & experiential, the Western music market has so much to learn from K-Pop and there is so much potential for the genre to grow.
But it’s not only the music industry. Brands have the ultimate opportunity to connect with K-Pop fans around the world.
We provide customized and curated K-Pop learning & consulting for your business to engage with consumers and expand your partnership opportunities.
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Understand if K-Pop is the right path to explore, how to best engage with fans and potential points of entry.
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Develop and execute opportunities for brands that can successfully connect with fans.
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Develop and execute opportunities for brands that can successfully connect with K-Pop fans.
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Workshops: An in-person or virtual learning session to learn about the industry, history of K-Pop, evolution, current trends and how K-Pop can work for your business.
Reports: A custom white paper or presentation about the industry, implications and opportunities for your business.